Ashton Court button generates steady donations
June 15, 2007 – 2:32 amKeeping up with the We Love Ashton Court Festival story, our report on the button we asked everyone to put on their virtual homes shows a new steadiness where before there was spikiness.
Since we started, the buttons have had 38,600 views, leading to 170 direct clickthroughs to the donation page on the festival site.
Now this may not a figure that those in the hard nosed corporate agency world of online publishing would leap about about, but we think it’s blooming marvelous.
The organisers tell us that there has been a steady stream of donations since we begun, which has never happened before; normally you see a spike of activity around very resource intensive PR pushes.
Now we are seeing a steady awareness raising campaign which leads to a steady donation stream.
Thank you everyone and keep putting up the posters and slinging those buttons around!
