Media Sandbox case study at Social tools conference 2008
January 19, 2008 – 7:45 pmThe latest in Unicom’s Social Tools conference series is on the 5th and 6th March in London. This one is called Web 2.0 and Beyond: Applying social and collaborative tools to business problems. As before, it will be chaired by David Gurteen, and there are some great speakers (including me, ahem).
This time I am going to co-present the case study of work with Clare Reddington from iShed, on the new commissioning scheme, Media Sandbox, which I have been working on as a ‘blended facilitator’ (ie working both on and offline). Here is the blurb:
Case Study: Facilitating Open Innovation in a Distributed Community Using Free Social Software Tools: The Media Sandbox experience.
Clare Reddington, iShed, and Ed Mitchell
- Community modelling for sustainable group knowledge transformation in R&D
- Blended facilitation: inclusive community development using both physical and virtual techniques
- Harnessing free social software to share innovation experiences with a wider audience
- Evaluating the reach, range and quality of knowledge uncovered during the process
The project kicked off last week so we will be presenting about a live project, which should be interesting. I will be writing more on these themes about The Media Sandbox in posts to come, and we’re both really looking forward to presenting the story to date.

