ROI for ‘communities’ is going to appear on our horizons for proper this year. We will have the debate from the sponsors asking if it’s worth it, and another one about which way around it should be – ie: ROI for whom? The sponsors, or the participants. Likewise there is much talk about the ROI of ‘social media’, and all of the projects I am working on have measurement built into them at the strategy level. Woohoo.
Survey link here:Blurb follows. The more responses the better:
Dear Online Community Friend,
I’m writing to invite you to participate in a survey about the return on
investment for online community activities. We’re contacting people
that are knowledgeable about this topic. Those that fill out the survey
(which should take about 15 minutes) will get back from us the final
report containing compiled, anonymous results.
We chose this topic because we know that many organizations are actively
trying to determine the ROI for their online community activities. There
are very few resources on this topic, save experts like you.
If you are interested in this topic, please fill out the survey at:
Feel free to forward this note to others that might be interested. We’d
like folks to complete the survey by COB this Friday, 2/8, if possible.
Thanks for your participation and best regards,
Director, Community & Research
Forum One Communications