Ed Mitchell: Platform neutral

I’m looking forward to doing a speaking slot at the forthcoming ‘All Together now‘ event at Channel Four on May 1.

My bit is on how physical communities can be augmented by virtual communities, focusing on minority sports; pretty much as close to my core interests as you can get.

I’m going to consider a bit of theory and the importance of facilitation, then pull out some examples from groups support for less active people to the panoply of ways we interact in and around our local climbing centre in Bristol. Here’s the event blurb:

Over the course of the past three years the emergence of blogging, social networking services and platforms which showcase and share user generated content have transformed the possibilities of how we connect, converse and collaborate with one another.

’In the 20th Century, we were defined by what we owned, in the 21st Century we will be defined by what share and give away’ Charles Leadbeater, author of We Think

The potential for organisations and brands to harness these technologies and tools to engage with users, customers and their communities in radically new ways is becoming clear.

How can all those organisations working to promote active participation in sports and the brands that wish to sponsor their activates and campaigns work together to make the most of the unrivalled viral power and network effects of the web in the run up to 2012?

All Together Now will bring together leading social media developers and thinkers, sports governing bodies, communities’ sports organisations and some of our leading brands into a unique event to explore these opportunities.

Event site and booking here