Comments on: The Five Golden Rules for multi-platform development http://www.edmitchell.co.uk/blog/2008/12/17/the-five-golden-rules/ Network and community design and facilitation; event design and facilitation. Mon, 15 Feb 2010 17:40:34 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Media Sandbox showcase and publication launch http://www.edmitchell.co.uk/blog/2008/12/17/the-five-golden-rules/comment-page-1/#comment-3602 Media Sandbox showcase and publication launch Mon, 05 Oct 2009 10:32:14 +0000 http://www.edmitchell.co.uk/blog/?p=320#comment-3602 [...] launch event for Media Sandbox 2009 included an exercise we called ‘Golden rules‘ which is now providing me with invaluable salient wisdom and advice as I put the Transition [...] [...] launch event for Media Sandbox 2009 included an exercise we called ‘Golden rules‘ which is now providing me with invaluable salient wisdom and advice as I put the Transition [...]

]]> By: Hmm, hold on a minute. Is that REALLY an idea? — Antonio Gould http://www.edmitchell.co.uk/blog/2008/12/17/the-five-golden-rules/comment-page-1/#comment-3372 Hmm, hold on a minute. Is that REALLY an idea? — Antonio Gould Wed, 28 Jan 2009 00:36:05 +0000 http://www.edmitchell.co.uk/blog/?p=320#comment-3372 [...] From Ed Mitchell’s excellent post The Five Golden Rules for multi-platform development [...] [...] From Ed Mitchell’s excellent post The Five Golden Rules for multi-platform development [...]

]]> By: edmittance http://www.edmitchell.co.uk/blog/2008/12/17/the-five-golden-rules/comment-page-1/#comment-3340 edmittance Thu, 18 Dec 2008 16:03:17 +0000 http://www.edmitchell.co.uk/blog/?p=320#comment-3340 Cheryl: you would have enjoyed the event; we have videos of the all the work coming out this week too. Truce: well we're not really sure at this point, hence why there is an R&D scheme commissioning research into it. It's got to be on more than one platform I guess (web, phone, pigeon, events etc.), and doing something new... Everyone who came to the event produced an example of a project that they had worked on during the day, so we'll get a glimpse of their views when the videos are available. Antonio: glad you like it. One of the event's purposes (and of the scheme as a whole) is to share what we find, so keep tuned :) Cheryl: you would have enjoyed the event; we have videos of the all the work coming out this week too.

Truce: well we’re not really sure at this point, hence why there is an R&D scheme commissioning research into it. It’s got to be on more than one platform I guess (web, phone, pigeon, events etc.), and doing something new… Everyone who came to the event produced an example of a project that they had worked on during the day, so we’ll get a glimpse of their views when the videos are available.

Antonio: glad you like it. One of the event’s purposes (and of the scheme as a whole) is to share what we find, so keep tuned :)

]]> By: Antonio Gould http://www.edmitchell.co.uk/blog/2008/12/17/the-five-golden-rules/comment-page-1/#comment-3339 Antonio Gould Thu, 18 Dec 2008 15:57:02 +0000 http://www.edmitchell.co.uk/blog/?p=320#comment-3339 Ed, this is really wonderful stuff. I'm going to come back to this again and again, thanks so much for posting. At a quick glance, my favourites would be: Know your target audience Identify a desire / need that this product or service is fulfilling Release early and often A single/simple idea - if you can't explain it in one sentence it's not going to work Innovation must involve risk Start from what the user wants, not what you want Keep it simple Know how to measure success Platform must be driven by idea, not technology Can it grow? Interdependence of platform, content, audience Ed, this is really wonderful stuff.

I’m going to come back to this again and again, thanks so much for posting.

At a quick glance, my favourites would be:

Know your target audience
Identify a desire / need that this product or service is fulfilling
Release early and often
A single/simple idea – if you can’t explain it in one sentence it’s not going to work
Innovation must involve risk
Start from what the user wants, not what you want
Keep it simple
Know how to measure success
Platform must be driven by idea, not technology
Can it grow?
Interdependence of platform, content, audience

]]> By: truce http://www.edmitchell.co.uk/blog/2008/12/17/the-five-golden-rules/comment-page-1/#comment-3338 truce Thu, 18 Dec 2008 00:01:51 +0000 http://www.edmitchell.co.uk/blog/?p=320#comment-3338 What's an ‘innovative multi-platform content’ project, to those of us from the outside? What’s an ‘innovative multi-platform content’ project, to those of us from the outside?

]]> By: Cheryl http://www.edmitchell.co.uk/blog/2008/12/17/the-five-golden-rules/comment-page-1/#comment-3336 Cheryl Wed, 17 Dec 2008 09:45:25 +0000 http://www.edmitchell.co.uk/blog/?p=320#comment-3336 I'd vote for these five too ! I’d vote for these five too !

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