Ed Mitchell: Platform neutral

This is a report on the BBC Learning Unplugged event in Bristol, 26 June 2009.

James Richards (BBC Learning Development) and Myles Runham (BBC Learning) co-hosted the event with Clare Reddington (Ished); I designed and facilitated it with help from Jack Martin Leith. There were approximately 65 attendees, made up of 15 BBC folk and 50 creative (and) technology types from around the country.

This report is split into the following:

• Event purpose
• Event outcomes
• Event design
• Event report
• Event documents for download

Event purpose:

• To profile the work and properties of BBC Learning to a community of pervasive media practitioners
• To communicate BBC Learning’s thoughts and ambitions in the area of creating new pervasive media projects with the BBC’s properties
• To work collaboratively over the day to create a range of high concept propositions
• To provide a networking opportunity for attendees to meet and interact

For the attendees it was a chance to:

• Meet and interact with others working in this field
• Gain unique access to BBC Learning commissioners
• Surface and discuss proposition ideas with BBC Learning staff as a group in an innovation lab format

Event outcomes:

At the end of the event, out of as many ideas as surfaced during the day, the three most suitable ideas (for BBC Learning) were identified by the BBC crew. These ‘idea holders’ would then work them over a bit more after the event, negotiate and discuss with BBC Learning and iShed, before one final idea will be chosen. This idea will then receive financial and organisational support by BBC Learning and iShed in order to put together a formal pitch to the Beeb.

In line with iShed’s keen dedication to brokering relevant and constructive relationships between different actors in the world of creative technology, an important underlying theme for the event design was to afford as many productive conversations between the different groups in the room. This was primarily to get the BBC folk to meet and work with non-BBC folk;  so a lot of attention was paid to ensuring that happened.

Event design:

I was very keen to introduce some (apparently) more informal, emotional stuff into this event. Our previous events for Media Sandbox have had a rather rational ‘knowledge’ edge to them – quite cerebral and purposeful – these have been sucessful, but after working with some of the Transition facilitators I wanted to explore some of the more unknown elements of human networking and decision making, and encourage the attendees to explore their responses to ‘ideas’ at different levels (head, heart and gut).

(event designing sheet)

Hence the event was structured to be relatively loose and informal in the morning, with a lot of movement and activity, no tables, lots of networking, some role play, different teams forming and discussing stuff. After lunch we got down to the serious business of brainstorming at tables, introducing a more formal, cerebral atmosphere.

Event report:

Welcome and Introduction

Clare Reddington and James Richards and Myles Runham introduced themselves as hosts of the event to set the context. James gave everyone an overview of BBC Learning Development and the types of project they are keen on.

Mapping and conversations:

Now we know why the event is happening, who the hosts are and what the outcomes will be, it is time to see who is in the room. All of the BBC folk came to the front and introduced themselves – enabling the non-BBC folk to work out who they wanted to speak to.

Then everyone jumped to their feet and we did some fast and furious networking based on a couple of parameters:

• Mac vs PC: human Venn diagram and conversations with one of the others
• How geeky am I?: line up from luddite to uber-geek and conversations with someone similar

(networking in action)

We were going to do a couple of others, but the event had started late so I had to make time, so we had to lose some of the networking. This is a shame, but the rest of the event was designed to make sure that as many relationships were brokered as possible (ie the networking is built into the interventions as well as being a session in itself).

The networking was very popular – always is – but I was surprised at how well everyone took to it and responded constructively.

BBC Learning-ness:

Being that we were aiming to encourage conversation around the department’s interests and commissioning process, and give everyone an idea of what is and what isn’t a suitable idea, we ran a session of ‘what is BBC-Learning-ness?’. As well as helping the group build a shared mental model and set the context for later decisions, it was also a great opportunity for everyone to see the BBC folk pitching in, and reacting to ideas in a short time under a lot of pressure (their gut instinct should come out here). Here’s how it worked:

1. James posed a question to the group: ‘In the app store in heaven, what are the two dream learning apps?’
2. Everyone broke out in groups of 6-ish and brainstormed 2 ideas
3. James and Myles stood by a board marked up with ‘Yes’, ‘No’, ‘Maybe’
4. A group rep came to the board, read out their apps
5. James and Richard classified it Y/N/maybe

(Myles and James and BBC Learning-ness board)

James and Richard had 1 minute to classify each app in front of everyone. Naturally this isn’t a formal process, but it does illustrate their gut reactions to things, immediate questions which pop into their heads, and, interestingly (for me) the things they said while thinking out loud (‘hmm not neccesarily a learning app, but knowledge might like that’). It was also a good excercise to get people working together (the BBC folk were spread out across the room) and further embedding the BBC-ness of things.

It was great fun and had a serious point. As well as this, it revealed something of them to us in a way that was open and human – large organisations can seem all wall from the outside, so good work to them for being game I say.

Although this was meant to be a very light-hearted idea generation quickie, some of the ideas produced definitely sparked off interest from the BBC folk. These ideas weren’t carried forward during the day; it was intended to get everyone in the mood around ideas. I think I could have integrated them better into later work (lesson learnt).

(BBC Learning-ness app ideas categorised)

Ideas preparation, analysis and discussion:

At this point, we needed to see who had an idea to work on in the afternoon. The idea holders identified themselves and how mature the idea was, and whether they wanted collaborators to help (in this age of collaboration-mania, I think it is totally fair to say ‘No, it’s my idea, I know what it is, I don’t need collaborators’).

This is a risky point in the event – no ideas means a radical and instant on the floor re-design of the event, too many ideas means a swift inclusion of a voting intervention… quite a lot of event facilitation relies on doing the sums on the fly; how many tables will we need for later? How much time do we give the idea holders to present their idea? etc. But I diverge into event design-ery pokery.

10 idea holders emerged. The perfect number. Uncanny.

The idea holders had 15 minutes to lay their ideas out on a flip chart sheet (we supplied templates). During this time, the ‘here to helpers’ broke out and did some more BBC-non-BBC networking.

We then brought the idea sheets back into the room, laid them out and everyone had 15 minutes to walk around, discuss, analyse the ideas without knowing whose they were from. Idea holders were not invited to comment or otherwise indicate it was theirs – for them it was a chance to see people reacting to an anonymous idea in an objective way.

Following this, each idea holder then had 3 minutes to present their ideas to the group, answer any questions they may have overheard during the earlier session, do a quick Q & A – whatever they fancied. They brought the ideas to life – which had been anonymous and objective earlier – giving them a face and language.

(presenting an idea in 3 minutes)

In the afternoon, attendees were going to work on the ideas with the idea holders at specific tables, so the ‘here to help-ers’ were also making some decisions as to which idea they were going to work on later. It’s also good practice for presenting to a group etc. etc.

Then we had lunch. Woohoo. During lunch, we brought 10 tables into the room and allocated one idea per table. Having been moving around all morning, everyone was going to sit down, work on one idea, get all cerebral and focused in the afternoon.

(the 10 ideas with names)

Case study:

In order to get everyone in the mood, a case study of actual projects from someone who had been commissioned was in order. Dominic Tinley has done exactly this and gave us an insightful and warts and all overview of some of the work he has been doing.

By now, everyone is at the table they will be at all afternoon, so Dominic’s case study was an excellent topic to get them talking about that in the context of the idea they will be working on.

Workshop working:

All the idea holders had a second template to complete for their idea. We used templates so the BBC folk could assess them from similar angles. There was much thought, scribbling with pens, scratching of chins etc.

(workshop working in session)

Top Three:

Now the crunch time. Which idea is suitable in this context, and why? This is another layer of learning for everyone. I have run events where attendees voted for their favourite idea etc. but, being that that would not reflect the real commissioning process for the BBC, the BBC folk were asked to select their top three.

This is not an easy task for the BBC folk – they rarely get a chance to be together from different departments, and don’t have to make such quick decisions.

They had 15 minutes to assess each idea as a group. One BBC person had been on each table so they could represent it. I scribed while they discussed. It was a fast moving conversation.

(BBC folk rapid decision-making for top three)

There was a clear top three – based on suitability for BBC Learning. Interestingly, almost all the other ideas had great merit and interest factor and the BBC folk felt that they could find other homes for the ideas. Hence it was agreed for each idea to have a ‘champion’ who would help the idea holder connect with someone suitable and interested in the BBC.

Good work all – dishing out tough love is a hard thing to do.

Then James and Myles ran through the decision, firstly looking at the top three and then discussing the others – why they weren’t suitable, why they might be more suitable elsewhere etc.

Closing, and a few jars of ale:

And that was it. Following a few rounds of applause, thank yous, questions etc., we retired to the Watershed bar for a few ales after a productive day. I was delighted to see the groups mixed up and chatting happily, swapping contact details and generally making the most of eachother.

(well earned pint of ale)

Event documents for download:

• Event design document
• Briefing sheets for idea holders