Richard Sedley and his Customer Engagement Unit team are publishing a timely new book called: “Winners and Losers in a troubled economy”. Here is some blurb:
With all the talk and early signs of an economic downturn the pressure on businesses to prove ROI on their marketing activities is greater than at any other point in [...]
Entries Tagged as 'e-consultancy'
Ideas for a troubled economy
March 3rd, 2008 · No Comments · Strategy
Tags:cscape·e-consultancy·economy·engagement·marketing·models·Strategy
Customer engagement survey 2008
December 3rd, 2007 · No Comments · Strategy, Technology
E-consultancy and cScape have run their Customer Engagement Survey for the second year running and the report is now available. There is feedback in there for everyone and it makes for good reading.
This bit is the first to chew on (for me anyway):
“… 70% consider building a sense of community around their brand essential or [...]
