Richard Sedley and his Customer Engagement Unit team are publishing a timely new book called: “Winners and Losers in a troubled economy”. Here is some blurb:
With all the talk and early signs of an economic downturn the pressure on businesses to prove ROI on their marketing activities is greater than at any other point in [...]
Entries Tagged as 'marketing'
Ideas for a troubled economy
March 3rd, 2008 · No Comments · Strategy
Tags:cscape·e-consultancy·economy·engagement·marketing·models·Strategy
