The launch event for Media Sandbox 2009 included an exercise we called ‘Golden rules‘ which is now providing me with invaluable salient wisdom and advice as I put the Transition Towns web platform together. Here’s one of them:

One of the golden rules for platform development which is now very significant to me

To round off this year’s work, they are holding a showcase, and they’ve published a lovely book about it all too, which is beautiful and inspiring. I’ll be going along for sure.

If you fancy going along, check the events page on the Media Sandbox website.

In the meantime, here’s the blurb:

Media Sandbox Showcase & Publication Launch
Tuesday 20th October 2009 | 16:00hrs | Cinema 1 | Watershed, Bristol

The creative media industries are going through a period of rapid change. The uncertain economic environment has made it harder to find the time and space to dedicate to nurturing new ideas. The Media Sandbox development scheme was set up to give new ideas a safe environment in which to grow. Sandbox made six awards earlier this year, to innovative projects researching emerging possibilities in multiplatform technologies. From HMC, Drake Music and bibic’s multi-sensory environments for children with additional learning needs to Indie Mobile’s new music focused campaign tool, all the projects respond directly to the challenges of modern society.

This event celebrates the achievements of those six commissions and will include a showcase of all six, plus open discussion addressing the challenges posed by multiplatform technologies. The event will also coincide with a launch of a new publication that celebrates two successful years of the Media Sandbox scheme and an exciting announcement about next years’ scheme.

16:00hrs:
Project presentations and panel discussions with Nicole Yershon, Director of Innovative Solutions at Ogilvy; Richard Hull, Researcher in Pervasive Technologies at HP Labs; Mark Leaver, Director of Development at South West Screen; and Clare Reddington, Director of iShed.

18:00hrs:
Evening Reception including informal demos of this years’ projects and the launch of the Media Sandbox Publication. Drinks and light bites will be served.

If you would like to attend, please check the events page on the Media Sandbox website, or call Watershed Box Office directly on +44 (0)117 927 5100.

It was fun. We worked hard and focused and produced some interesting stuff. David Wilcox did some fantastic social reporting, the attendees captured their work on video which is gradually appearing, and there are lots of photos on the flickr group. Expect much knowledge sharing; we work to an open innovation model.

A full event report will follow with the high level design rationale and details on the interventions and how you can do it yourself; in the meantime, one of the workshops was to identify the ‘five golden rules’ for anyone thinking of launching a new multi-platform project.

Here are the top five golden rules to consider when thinking about an ‘innovative multi-platform content’ project, as identified by the event attendees:

(the five golden rules as voted by attendees of the event)

Here are the those that didn’t make it into the top five:

(the next golden rules that didn’t make it to the top five)

Here is the full list of all the rules (the top 16 are in order of voting):

• What’s the point?
• Know your target audience
• Know your platforms and their features and constraints
• Identify a desire/need that this product is filling
• A single/simple idea
• Innovate or improve
• Consider potentials, adaptability, flexibility, extendabiity of your concept
• Go Gonzo: create a culture of use; go out there and create the story
• Ask if it makes financial sense
• There are no rules
• Release early and often
• Innovation must involve risk
• Give it a title
• Keep communication simple
• Content must be find-able
• Is it feasible?
• Develop/have a strong idea and stick to it
• New or existing technology used in a compelling and powerful way
• Agree upon a plan
• Don’t spend more than 1/3 of the budget on technology
• Start from what the user wants, not what you want
• Keep it simple
• Ask why it is multi-platform
• Ask yourself if you have the right skills to make it
• Understand the lifecycle and stages of development
• Ensure seamless content interaction across all platforms
• Do you or we have the expertise?
• Know how to measure success
• Can it grow?
• Are you using the right platform?
• Don’t forget your audience
• Platform must be driven by idea not technology
• Platforms must have relevance and value ‘use strenghts’
• Content must appeal to audience
• Interdependence of platform, content, audience
• A clear and adaptable business model
• A clear target audience

Now, we all know that having favourites is wrong, so these aren’t my favourites, but a couple of them really touched my favourite spots:

This one made me think of Nancy White, John Smith and Etienne Wenger and their work on the emerging role of Technology Steward:

(golden rule from event)

This one just simply IS:

Good work all! Full report to follow.

Do you or your organization have a question about how to use digital communication technologies that you would like a room full of experts to workshop for free?

Are there people you feel you could engage with in new ways with these new technologies? A campaign you want to support? A service you wish to provide? An idea you can envisage? A change you want to encourage?

On December 15th, iShed is launching Media Sandbox 2009, its second R&D commissioning scheme supporting research into emerging technologies. As last year, I am designing and facilitating the events and mentoring the virtual facilitation.

Media Sandbox is:

“…a development scheme which offers a ‘safe space’ for collaboration between creative talent, technology companies and content commissioners. It is an entirely unique opportunity for creatives from the South West of England to collaboratively create radical new products and processes – pushing forward understanding and potential usage of  interactive digital media…”

We will have a room full of experienced programmers, designers, academics, project and business managers, artists, writers, innovation people, gamers and other digital media types.

(Media Sandbox 2008 workshop action, CC: http://www.flickr.com/photos/mediasandbox/)

We need some real issues to work on and want to apply ourselves to regional questions. That’s where you come in.

Can you think of something you would like to be ‘workshop-ed’ on December 15th? For free?

Maybe it could become a commissioned project (receiving £8,000 budget and more).

A couple of (very high level) examples:

1. How can we design a campaign to engage our target demographic with our message in an innovative way?
2. Our association needs to reach out to a wider group using a mix of technologies. What’s the best way to do it?

We are collecting questions from as wide a range of organisations as possible on our online network in advance of the event. Attendees will be able to see the questions and who they are from and will decide which ones to workshop on the day. We can’t promise your question will be chosen, but it’s worth a try. You can always turn your question into a proposal for the scheme afterwards.

You are welcome to pose a question to the group whether you come to the launch event or not – naturally you are welcome to come to the event, but we understand if you don’t have time (the event is between 2pm and 6pm on December 15th).

To pose a question for the group to work on:

1. Sign up to the Media Sandbox event network
2. Fill in your profile information – the more the better – it will help provide context for your question
3. Post a message to the group by clicking on ‘Messages’
4. Click on ‘Compose’
5. Type ‘question’ into the ‘To’ field
6. Add the question title in the ‘Subject’ field
7. Add your question in the ‘Message’ field. Please provide as much background as suitable, a clear question and desirable outcomes.

Those links again:

• Media Sandbox event network (for questions and networking)
• Media Sandbox formal registration page (for coming to the event in person)
• More information about Media Sandbox 2009 (about the scheme, proposals, etc.)

It covers all of our strategic planning, the tools we used, activities we pursued (and chose not to pursue), the lessons we learnt and the metrics we measured by. And there are some handy diagrams.

Download the full report here:
Which Widget for What? Media Sandbox 2008 Report

Here’s the intro:

“…Much has been made of the potential of web 2.0 or social media technologies to harness knowledge and network distributed communities, but how easy is it for organisations to effectively use these widgets and websites?

In November 2007, as part of the Media Sandbox commissioning scheme,  iShed set out to explore how organisations could integrate and deploy digital technologies and new facilitation methods to support collaborative research and build a Community Of Interest around a research topic…”

We set out on this trip with a mutual agreement to share our findings with others interested in the suitable application of all this web2.0 stuff in an organisation. I am proud that we got there and are publishing it.

Many thanks to Clare Reddington of iShed for being a pro-active, approriately daring, and wise collaborator.

If you have any questions, do not hesitate get in touch. The only constant is change and the learning never stops.

Download the full report here:
Which Widget for What? Media Sandbox 2008 Report

Other reports from this project:

• Launch event report
• Early case study
• Final event report

Introduction

This is high level case study about the blended facilitation work ongoing with the Media Sandbox commissioning scheme managed by iShed. Here is the descriptive blurb:

Bringing together leading technology, artistic and media talent, Media Sandbox is a new commissioning scheme to support South West companies/organisations to research emerging possibilities in digital media.

The theme for 2007/2008 is pervasive media. By supporting a community of research around this cutting-edge theme, Media Sandbox will encourage business growth, share knowledge with the wider sector and reinforce the reputation of Bristol and the South West as a centre for cutting-edge R&D.

Traditionally, this type of commissioning involves a call for bids, distribution of cash to successful bidders, some relatively private research and development, and a ’showcase’ event at the end where the bidders tell us a few things and say thanks for the cash.

We felt that this commissioning construct could do with some spring cleaning by introducing community-type thinking and free open source software. This case study is a stab at reporting that…

This is an outline of the case study which I have worked on and co-presented with Clare Reddington and Emma Scott from iShed at an Arts Council England conference, and a Unicom conference. You can view and download the presentation from slideshare:

See the presentation on Slideshare

We wanted to open up and share the projects’ findings with a wider audience, involving more people in the actual process and research, spreading the knowledge that the projects generate, and thus hopefully broadening the learning opportunities made possible to sponsoring a small bunch of people to do R&D. So we decided to consider it from a ‘community’ perspective.

We also wanted to explore how to use free software to support wider learning in distributed communities.

There is a lot of hype, waffle and evangelism about ’social software’ but precious few case studies showing how you actually use it; how you put it together, what frameworks you need to make sense of it, what worked and what didn’t, and stuff like that. It is now possible for anyone to walk into a community centre or library, access the internet for free, and use all the tools we used to do your own thing – start a campaign for example – so how can we help with that?

All the software we are using is freely available on the web; this is a much mooted benefit of the ‘web2.0′ movement but how do you use it and what resources does that require?

The cost is in the knowledge required to stitch it together and understand how to facilitate the system – so we wanted to explore and publish that too.

In a nutshell, Media Sandbox aims to invest in local people to do cool stuff in a new area called ‘Pervasive Media’. By investing in these people, they get some time to explore the topic and thus generate and share knowledge about it, develop new products, meet others interested in it, build a base of knowledge in the region, and thus attract more people to do cool stuff the region. (For the official line, have a look at the website).

The community construct

We modelled the whole thing around a community construct in order to set everyone’s expectations of who owns the knowledge generated (everyone apart from the more secret stuff around the core IP).

Sure, the winning projects were sponsored, but the deal is that they share what they are learning with anyone. So you can consider it as a Community of Practice (where the projects are working full tilt to produce new products) within a wider Community of Interest (where anyone with an interest in this area can join in discussions etc.), all facilitated in the centre by iShed.

(Community model for Media Sandbox)

The Long term: the Community of Practice in a three year view

This phase is the first in the three years that iShed is running. So, once a year, the Media Sandbox projects are a structured short vigorous phase of doing stuff, with goals and targets and agreements to share their work. You could see them as ‘generating knowledge objects’ for wider consumption but I’m trying to avoid buzzwords, honest.

The longer term view is that these phases are ‘early seeding’ for the regional network and ultimately, people will come together to do their own ‘innovation’ projects without sponsorship. But ‘innovation’ is a risky business – most of us are busy getting our lives and businesses and services together to afford an R&D team; so we really want to extract and publish as many lessons learnt as possible to bring that risk down…

(Media Sandbox in a three year cycle)

The Community lifecycle

David Snowden said that Communities of Practice without a clear end date will become flaccid and wiffling (not his words, obviously) and thus must have their death built into their life. Totally agree; keep focused. Understand your lifecycles.

Here is how we modelled the CoPs’ lifecycle, and what would happen at different points. Now I’m a believer in serendipity and the risks of over-engineering, but if you are planning something focused, it is very useful for everyone involved to know where they exist within a framework, and what is going on. The context, and their roles, if you like:

(Community of Practice lifecycle with related phases and activities)

Knowledge ‘assets’ at different points of the lifecycle

Another way to plan with this lifecycle in mind is to consider what knowledge could be created where and when. Again, I’m aware of the risks of over-engineering, so consider this as a framework. The current fashion is to ‘tut’ at planning in favour of ‘affording emergence’. I’m a fan of this theory but suggest it’s not entirely suitable in many contexts.

We did not prescribe this to people by way of beating them with sticks and measuring their output on a clipboard – we used this as a communication and planning tool for ourselves to assess what might come out of the process and how to handle it, nurture it across the two worlds and generally ‘afford it’:

(Sandbox knowledge assets mapped to the community lifecycle)

Blended facilitation

‘Knowledge’ lives in people’s heads but it is also a social construct. It evolves, or transforms, through moments when people come together to share what they know. These gatherings can be in the ‘physical’ world (meetings, offices, community centres, pubs, parks etc.) or ‘virtual’ world (blogs, forums, telephones, wikis, letters etc.). increasingly, we are using both worlds to help groups discover what they know and what they are going to do about stuff.

Physical meetings are expensive, but highly productive in terms of helping people meet eachother, generate new ‘knowledge’, agree high level stuff etc.. Virtual tools aren’t so great at that, but they are cheap (free in our case) and effective ways to build on what can be done physically, and prepare and follow up on physically generated stuff. The trick is to work out what activity to do in which world.

The trick is to work out what activity to do in which world. It’s called ‘blended facilitation’.

All of the launch event’s design had this built into its theory from the start. You can read the event report here. Here is our plan of how we approached the process. At the moment, we are in the ‘open innovation’ phase, largely using the virtual tools to share findings from the projects.

(Blended facilitation planning for Media Sandbox)

An example of ‘facilitating a bit of knowledge in both worlds

One of the first hurdles we encountered in the project was that there isn’t much publicly available knowledge about what ‘pervasive media’ is; no-one really has a clue. We had heard that the big corporations have been exploring this and building their understanding of it, but obviously that’s their private business. So we had to generate our own understanding of it as a group.

At the physical event, we built our own mindmap of what we thought, as a group, ‘pervasive media’ is. Everyone in the room was invited to grab some post-it notes, write words on them and stick them on a board. Two volunteers ‘grouped’ these keywords to make sense of the group’s words, producing a public model for us all to see and relate to (a representation of the knowledge in the room).During the day, everyone could come and move the words around, add new ones etc. You can see Dan and Pete doing the grouping on the left picture below.

At the end of the day, we transcribed this mindmap using a free mindmap tool on the internet, and published it online. Anyone could see it, and edit it as they wished. There it is on the right hand side of the picture.

So, we used the opportunities of a physical event to do something that is very tricky to do virtually, and then published it online to share our findings with a wider audience (anyone on the internet).

(Producing a mindmap at a group meeting, then sharing it online)

Things we are doing

We are now in the open innovation phase, using the free internet tools to share the projects findings around the world (to the Community of Interest, you could say). Naturally, all sorts of stuff is going on; here is a list of it:

(List of things we are doing)

Who is doing what?

It’s all very well having blogs and wikis and twitters and telephones and instant messengers and mailing lists and emails and carrier pigeons, but what on earth are we meant to do with them to achieve our goals? We are not all early adopting highly adaptable engineers with a passion to explore new technologies.

In fact, many of us are baffled by all this stuff; in fact, many of us are so baffled by it that it makes us worry that we don’t know enough, and if we are responsible for introducing these to our organisations/campaigns/clubs etc., we feel stressed and stupid, and I think that sucks. As well as this, people are now inundated in a tsunami of information generated from wide variety of sources, and we don’t want to add huge amounts of unnecessary noise in people’s lives, further stressing them out and distracting them from their work.

So we planned who would do what, and how that could be best afforded by the free technology we had to hand. We don’t know if this is all successful; this is part research and our intention is to produce a report later about what worked and what didn’t so others don’t have to re-invent every wheel.

Here is a rough socio-technical diagram of who is doing what:

(Diagram outlining the various activities around the projects)

How are we doing it?

It seems obvious in retrospect, but how did we work out how to facilitate it? Below is a highly simplified but robust basic model:

1. The projects write fortnightly research journals (blogs in the Community of Practice). We remind them of this regularly and they do it. If they don’t, we have ways of making them talk (semi-serious threats that I will come to their offices and bug them for example, but I haven’t had to do this yet so it must be a sincere enough worry for them)

2. Once a month we write a newsletter which we send to the mailing list, reporting on the activities and drawing out the common themes which are appearing (using a free email tool sent to the free-to-join mailing list).

(Communications and facilitation plan)

That’s basically it. Anyone is welcome to post their own comments to the research journals and the projects will respond. Likewise, anyone is welcome to post mail to the mailing list.

We could ‘facilitate’ more conversation between the Community of Interest members on the mailing list, or push the projects to write more regularly, or do active reporting from other groups exploring this area, or other pro-active facilitation and editorial work, but we agreed at the beginning to take as non-intrusive an approach as possible in order to see what gets used. We are keeping a log of the number of journal entries, and website visitors etc. and will reflect on this at the end.

If we were commercial publishers, we would be much more active in order to drive up our site visits in order to sell advertising. If we were flogging a social networking platform, we would gear the whole thing towards vigorously encouraging people to ‘expand their networks’ in order to build our platform’s popularity (and thus sell advertising or premium services). If we were in an organisation, we might be actively seeking participation in order to meet organisational targets focused on success criteria.

There are other ways for the projects to work together, and to meet others who are interested (the pub for example).

A quick note about IT people

We have used free open source software. That does not mean it is all web-based; some of it we have put on the Watershed servers. You can go entirely web-based, but in this instance we are working within an organisation. This means we work with the ICT department, who get the software working. If we were entirely web-based, we would do it ourselves (a whole other blog post), but we’re not.

This is for the people in organisations who think that people in ‘IT’ are basically a painful obstruction (and for those in IT who think the same about their users): talk to eachother!

I have noted in the past few years that there has been a trend for the software vendors, agencies and consultants to cast a bad light on IT departments, and suggest that all this new social software can bypass them. I think that this is irresponsible.

It encourages expensive outsourcing. This not only costs an unpredictably large amount of cash (don’t start me on UK public sector IT outsourcing), but also generates bad vibes in the organisation, while effectively guaranteeing that no knowledge about how to use software is kept in the organisation. As well as this obvious knowledge gap and increasing dependency on external service providers, it means that those in the IT department don’t get a chance to learn about how to service their users’ needs properly. All of the applications we used are free open source ones, and anyone with some technical knowledge can sort them out.

This self-fulfilling prophecy can be avoided. Go to see the IT teams. I know they can be odd, but they are enthusiastic, and don’t forget – they actually like technology, which has to be a good thing if you are looking for someone to advise you on technical solutions. Some of their work is about protecting stuff and security, and they may say no to stuff, but this does not mean that the next step is to dash outside and get an external outfit to build a new whizzy trendy expensive solution. The next step could be to talk more and work on the problem together (you are working for the same organisation).

In light of this last paragraph rant, this is dedicated to Oliver (photographed above) and his team in the Watershed who is a great example of how things can be with IT. He does the IT stuff, and, after sometimes a bit of initial resistance (usually for very good reason) is calm and helpful. He is part of the whole gig; He does not see it as an ‘IT’ job; their department (ICT) sits in ‘Comms’ so their view is about supporting communications; he even named the beer they sell in the bar (seen behind him in the photo).

He is strategically understanding, tactically responsive, and operationally patient and pragmatic. He knows his stuff and relishes it, and when we did things that broke the technology, he sorted us out without making us feel small and dumb (although he tells me there is the occasional slip but he’s working on it). Maybe there is someone like this in your organisation?

Watershed is a great outfit who encourage their staff to think ‘out of the box’ (Oliver even has his own consultancy in his spare time: Entuplet); and as such, is not the standard. But it is vital to forge these intra-departmental connections and bridge any personality or political gaps you may see therein; avoid the silos! Break those walls down!

I designed and facilitated it, working closely with Clare Reddington and Emma Scott of iShed from the beginning, and Jack Martin Leith mentored me through the process; thanks to them all for being excellent partners.

The attendees were fantastic; from a wide range of public and private sector enterprises, services and community groups; from technical gurus to totally non-technical artists, all of them came willing to work and learn together – thanks all!

Event agenda: anchor links to descriptions

1. Welcome and introduction
2. Knowledge Networking
3. Pervasive domain definition
4. Ideas marketplace
5. Criteria definition
6. Idea development
7. The P Factor panel
8. References/further reading
9. Some feedback

The event was to inform potential ‘idea proposers’ about the proposal process, assist them with their proposal development, involve them with the process itself, and do some purposeful networking.

Naturally we couldn’t focus on all the ideas individually (approximately 30 potential ideas came on the day), so we had to do some pretty tough market-style selection to choose which ideas to work on as a group in order to really explore the concepts, criteria etc. However, our goal was to work in as open a manner as possible in order to share as many of the findings as possible – based on the theory that learning (and group knowledge transformation) is a social process. Thus the ideas we worked on were illustrations for everyone and meant to help them hone their own proposals afterwards.

The event was also firmly rooted in a bigger picture involving the later stages of the commissioning process, when we will be using ‘blended’ facilitation techniques in a distributed community model around the pilot projects to share their experiences with those who didn’t get the money.

This is because we are very keen for as many people as possible to learn as much about all this stuff as they can; the internet offers us some brilliant and free social tools which we can stitch together in order to enable as much sharing and involvement as possible from as wide a range of people as possible (continuing in the theme of learning as a social process, not something that should be kept in the dark, all alone). And we will only use free tools that anyone else can use, and publish our findings at the end. But more on that later.

The event:

We kicked off with clear blue skies and sunlight pouring through the windows. It couldn’t have been better. After an introduction from Clare and myself, Tom from HP Labs Bristol gave us an inspiring insight into what ‘Pervasive Media’ is to set the scene.

Introductions and agenda

Knowledge Networking

Following the introductions, we pressed on with some ‘knowledge networking’. This is informed by work done around the research events we ran for KnowledgeBoard in 2006; briefly, networking is best done when it has a clear purpose and you put people together who really want to meet. You can read a chapter about how to do Knowledge Networking in the second KnowledgeBoard community book (login required).

Everyone who came to the event filled in a pre-event survey asking them to choose from a list the 5 ‘things’ they could do and 5 ‘things’ they would be looking for. We printed out everyone’s result sheets with this data and put them on the wall (as well as giving them a copy on arrival). Then we asked them to find a person they hadn’t met before, swap their result sheets, and find this person at least two people for them to meet. Then they had to swap back and try to find the recommended people (name badges are a must for this session).

This results in a variety of good conversations based on people’s needs, and everyone has looked at all the sheets on the wall so they have an idea of who is in the room. We also left some space on the sheets to add comments or email addresses for contact after the event.

English people aren’t really known for their networking skills, or for willingly talking to strangers, but the attendees took to it like a duck to water and there were some brilliant and useful conversations going on. Some people had made 5 or 6 recommendations for their partner, and people continued to look for them as the day progressed.

Knowledge networking in action

Group mind map

With 85 people in the room, reaching consensus on what an emergent domain (Pervasive Media) looks like and consists of is tricky but it had to be done. After all – how can we know if our ideas are suitable if we all have a different concept of the domain?

The attendees were asked to think up some keywords that represented the domain, and stick them on the boards at the front, where they would be grouped to give us all an idea of ‘Pervasive Media’. There were a lot of words.

Dan Dixon (Senior Lecturer, UWE) and Peter Ferne (CTO of a new start-up, Jiva) did an excellent job of grouping the words into some shape in a very tight timeline with lots of people adding words continuously. Here they are in action:

Dan and Peter hard at work

Following this brisk exercise, they re-presented the mindmap back to the group for discussion. The mindmap is available for download as a .pdf file: download it here.

The group then had a break, but not for those people wanting to share their ideas with the group…

The idea marketplace

As written above, the event was really about the ideas people had, and how to help them write proposals for the commissioning scheme. In order to do this, we needed a manageable number of ideas to use as illustrations for the group during the day to get a clearer understanding of how to work the idea over. But we wanted to give everyone an equal chance.

We couldn’t focus on all the ideas, so hosted a marketplace where the idea people could propose their idea to the group for later work in a dedicated sessions in the afternoon and appearance at ‘The P Factor’ panel at the end of the day.

The group hear the ideas pitches
(photo from Media Sandbox flickr account)

The idea people prepared an A1 sheet each and then had one minute to stand up in front of the group and ‘pitch’ the idea. There was much hard work as the idea people gathered their thoughts and prepared their sheets. We had 16 ideas (it wasn’t compulsory) and they were all different and stimulating (it’s great fun working with interested people).

An idea being pitched

The group then voted with sticky dots (marked with 4,3,2,1) upon which 9 ideas they wanted to focus on in the afternoon. This was tough love for the idea people – who took it all in good spirit. Then we had lunch.

Setting the criteria for the decision making panel

A key part of our work was to de-mystify the decision-making process that the commissioning panel would use to select the pilot projects, and the criteria upon which they make their decisions is an important element of this. So we defined them as a group on the day.

That way, everyone knows that they have had some say in this; not only does this democratise the process as a whole, but helps everyone understand the criteria, hence improving their proposals unilaterally.

The commissioning panel (with one exception) were in the room, involved in these conversations as they took place. This was important; we didn’t want this panel to seem high and mighty (because they aren’t), and they are making their decision for the good of the group and the wider commissioning remit to support a range of R&D projects which will benefit as many people as possible.

The room was split into four groups (approx 20 each) who were given 15 minutes to produce 5 key criteria each. The 20 criteria were added to a board and I grouped them into relevant groupings, to see if we could identify 5 criteria for the panel.

This is no laughing matter – it’s a really tight timeline, 20 people working together for the first time, new domain to pilot things in, and then how to get 85 people to agree on such nebulous but important matters?

Criteria being discussed at one of the tables
(Photo from Media Sandbox flickr account)

It worked a treat. The groups approached the breakout sessions differently (some voted, some had leaders, some did it unstructuredly), produced their 5 criteria, and then discussed the whole lot together (as 85 people) how it all fitted together. Everyone was reasonable without being over-compensating (if you know what I mean); one of the risks of ‘collaboration’ is that people will seek consensus without robust discussion, but we avoided that and produced the criteria for the panel.

The Criteria we produced are online on the Media Sandbox site.

Idea Development

Having counted the votes during lunch, we identified the ideas to be worked on in the afternoon.

After the criteria session, the idea people sat at one of the 9 tables and hosted a one hour conversation around their idea. They were advised to use the criteria we had just created to guide their sessions. They were briefed clearly to remember that this was illustrative only – and that as well as helping them clarify their own ideas, the session was to help everyone.

Idea development at the tables
(Photo from Media Sandbox flickr account)

I expected that some of these tables would reach a natural end before one hour had passed, but they were all in full conversation when I had to break them up for a break before the final session.

If I haven’t said this before, the attendees were thoroughly excellent.

The P Factor

This session was to give the attendees a glimpse into the decision-making panel and some way of helping them understand how to hone their proposals for the real commissioning process (e.g. what sort of questions will they ask?). So we decided to set up a situation which was similar, but not quite so serious.

Four volunteers (Tom Price, Vicky Brophy, Tom Burton, Will Wellesley-Davies) sat on a pretend panel in a gameshow-styled format, and the 9 idea people had 3 minutes to pitch their ideas to the panel before 3 minutes of brisk questions revolving around the criteria. It had dashes of Improv in it to say the least. The group watched. There was quite a lot of note-taking in the group as issues came up which is a good sign.

The P Factor was the trickiest session as the room’s acoustics made it hard for those at the back to hear, and having 9 mini-dragons’ den re-enactments in a row is tough on the concentration. I was rather critical of it myself, but heard that it was entertaining, informative and useful. So there you go; I still think we can improve on it next time.

And that was the end.

Which is only the beginning…

of:

• a wider free to access Community of Interest in Pervasive Media
• longer discussions and idea development with more people around the subject
• six pilot schemes sharing their experiences with the wider world using free software
• anyone being encouraged to engage with the pilots through the CoI forum or comments on the blog

Some references/further reading

• Media Sandbox website
• Group mindmap: produced on the day
• Proposal criteria: produced on the day
• Open discussion mail list: for wider discussion around Pervasive Media
• Flickr Group: for photo-sharing
• KnowledgeBoard Community book 2: facilitation techniques book for free

Some feedback

“… I enjoyed myself last Thursday and found it really useful.”

“Many thanks for a very useful day last Thursday – I found it really good, and met a load of very useful contacts.”

“I thought it was a very stimulating and successful day, and well organised.”

“Many thanks… Excellent event I thought.”

“…thanks for putting on a really great day with Ed last Thursday. I felt like it was well organised and fully geared to getting the most out of your audience/delegates/professionals. It clearly wasn’t your first one that you’ve hosted.”

“thanks for a good event last week, very well organised, good spread of people.”

“Just wanted to say thanks for a great day last week. It really felt like a big children’s party for grown ups. I got very excited and ended up having tonsilitis all week afterwards but feeling better today. Thanks again for the event, very useful.”